Inspired by clouds. Clean, crisp taste. Sometimes the answer is right under your nose, and other times it’s floating above your headâ€¦ in our case, it was the humble cloud that got us thinking. Inspired by the water cycle, we vapour distil our spring water and then add electrolytes to deliver a distinctive, clean, crisp taste, smart because it’s designed that way Coca-Cola and the Environment Coca-Cola is committed to making a positive difference – to the health of the planet, consumers and the communities it serves. The company is working hard to reduce its impact on the environment in everything it does – growing more while using less in areas such as energy and water use, waste reduction and recycling – and by encouraging people to think more about the positive impact they can have on their local environment.